Communicating the Value of OKRs and Strategy Execution - get to yes faster!
Nov 1, 2023
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The podcast discusses common communication fails in strategy operations, effective ways to communicate for change, and understanding your audience and persuasion. It also highlights the importance of leading by example and tailoring the message to different audiences for successful strategy execution.
Reframe the OKR process as continuous improvement, connecting it to the overall strategy, rather than just a reset.
Tailor communication for change based on individual's motivations, concerns, and starting points, while aligning the level of detail and information with their roles.
Deep dives
Tips for Communicating for Impact
In this podcast episode, the host discusses strategies for communicating effectively to drive change and gain alignment within organizations. One key tip is to reframe the idea of 'doing a reset' in regards to the OKR process. Instead of just resetting, it's suggested to highlight the continuous improvement aspect and connect it to the overall strategy. Another tip is to replace the term 'KRs tool' with 'system of record', emphasizing the importance of having a single source of truth for strategy and progress. Additionally, instead of using the acronym OKR, it's recommended to align on outcomes and clarify how success will be measured during the quarter. Lastly, rather than apologizing for the progress made, it's advised to benchmark successes and create a roadmap for achieving even more impactful results.
Effective Communication for Change
The second part of the podcast delves into communicating for change and influencing others effectively. It highlights the importance of understanding how different individuals respond to change and tailoring the message accordingly. Innovators and change agents need to consider the motivations and concerns of conservatives, pragmatics, and skeptics. It's crucial to focus not only on the idea itself but also the audience's starting point. The podcast also emphasizes the need to align the level of detail and the type of information shared with different roles within the organization. Additionally, the importance of consistency, modeling the desired behavior, and finding what's in it for each audience to increase engagement and momentum is emphasized.
Operationalizing and Achieving Change
Finally, the podcast discusses the importance of operationalizing and achieving the envisioned change. Convincing people to change is just the first step; sustained communication, coordination, and discipline are needed to drive the necessary actions to realize the full vision. Change agency and effective communication are identified as vital for organizational success, and the host provides listeners with strategies and tactics to implement change more rapidly and with greater impact.
In this episode, Deidre first discusses 4 common communication fails that undermine strategy operations leaders and executives and the simple word judo moves that work. Spoiler alert: "Do OKRs" is one of the biggest fails! She then zooms out to discuss how to communicate to mobilize people by meeting them where they are. Deidre provides a framework and guide based on your audience’s scope of responsibility and their change readiness which you can also read here. Knowing why people would change will help you communicate why they should change!
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