Understanding Your Audience and Persuasion

In this episode, Deidre first discusses 4 common communication fails that undermine strategy operations leaders and executives and the simple word judo moves that work. Spoiler alert: "Do OKRs" is one of the biggest fails! She then zooms out to discuss how to communicate to mobilize people by meeting them where they are. Deidre provides a framework and guide based on your audience’s scope of responsibility and their change readiness which you can also read here. Knowing why people would change will help you communicate why they should change!