All Things Book Marketing LinkedIn Strategies for Authors with Rachael Robertson and Marissa Eigenbrood
13 snips
Jan 22, 2025 In this discussion, Rachel Robertson, a LinkedIn strategist and consultant, and Marissa Eigenbrood delve into effective LinkedIn strategies for nonfiction authors. Rachel shares her journey and underscores the significance of authenticity and storytelling in building connections. They provide actionable tips for optimizing profiles and maintaining consistent engagement through innovative content, including video and newsletters. The conversation also addresses the challenges of AI-generated content while highlighting the increasing potential for meaningful interactions on the platform.
AI Snips
Chapters
Transcript
Episode notes
LinkedIn Profile Optimization Tips
- Optimize your LinkedIn profile with a recent photo, clear headline, and a customized cover image featuring your book or credentials.
- Use the About section for authentic storytelling and the featured section to showcase key links like your book preorder or talks.
Jumpstart LinkedIn Content Creation
- Start posting with a reintroduction post explaining who you are and what topics you will cover.
- Repurpose existing content and mix formats like tips, stories, and questions to boost engagement and keep content ideas flowing.
Optimal LinkedIn Posting Frequency
- Posting three times a week ensures consistent momentum while avoiding burnout; even two times is effective.
- Post on Tuesdays, Wednesdays, or Thursdays between 8 and 10 a.m. for maximal engagement on LinkedIn.