Rachel Robertson

In this discussion, Rachel Robertson, a LinkedIn strategist and consultant, and Marissa Eigenbrood delve into effective LinkedIn strategies for nonfiction authors. Rachel shares her journey and underscores the significance of authenticity and storytelling in building connections. They provide actionable tips for optimizing profiles and maintaining consistent engagement through innovative content, including video and newsletters. The conversation also addresses the challenges of AI-generated content while highlighting the increasing potential for meaningful interactions on the platform.