LinkedIn Strategies for Authors with Rachael Robertson and Marissa Eigenbrood
All Things Book Marketing
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Navigating LinkedIn: The Power of Authentic Storytelling
This chapter explores the speaker's passion for marketing on LinkedIn, focusing on its unique ability to foster professional connections. The importance of authenticity and personal storytelling is emphasized, as these elements help professionals stand out and build trust in an increasingly automated landscape. Listeners are encouraged to share personal experiences as a way to enhance engagement and establish a meaningful LinkedIn presence.
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