We Study Billionaires - The Investor’s Podcast Network TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee
Sep 9, 2022
Brian Lee, a serial entrepreneur acclaimed for launching LegalZoom, ShoeDazzle, and The Honest Company, shares insights on building successful e-commerce ventures. He reveals how he bootstrapped LegalZoom and partnered with legal legend Robert Shapiro. Lee discusses the explosive growth of The Honest Company and the strategic magic behind partnering with celebrities like Kim Kardashian. Plus, hear about his new venture centered on baseball cards, blending nostalgia with entrepreneurial spirit, all while emphasizing the importance of authenticity and culture in business.
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Candy Hustler
- Brian Lee's childhood hustle involved selling Halloween candy.
- He bagged candy and sold it at school, demonstrating early entrepreneurial spirit.
Rapper to Lawyer
- Before law school, Brian Lee moved to New York to pursue a rap career.
- This experience taught him about hard work and resilience, even in creative fields.
Unfulfilling Law
- Brian Lee enjoyed the people he worked with at his law firm, but not the corporate tax work itself.
- He lacked personal fulfillment from helping large corporations save money.