Brian Lee

Brian Lee, a serial entrepreneur acclaimed for launching LegalZoom, ShoeDazzle, and The Honest Company, shares insights on building successful e-commerce ventures. He reveals how he bootstrapped LegalZoom and partnered with legal legend Robert Shapiro. Lee discusses the explosive growth of The Honest Company and the strategic magic behind partnering with celebrities like Kim Kardashian. Plus, hear about his new venture centered on baseball cards, blending nostalgia with entrepreneurial spirit, all while emphasizing the importance of authenticity and culture in business.