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TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee

We Study Billionaires - The Investor’s Podcast Network

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Navigating E-Commerce Metrics and Growth Challenges

This chapter examines the pivotal role of customer acquisition costs and lifetime value in e-commerce, drawing from experiences at LegalZoom and Shoe Dazzle. It discusses the strategic emphasis on profitability and company culture while navigating the challenges of growth and market expansion. The chapter also highlights the unique dynamics of startup environments, the emotional complexities of decision-making, and the necessity of adaptability in rapidly scaling businesses.

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