The Dirt Dog Pod Party in the Parking Lot - Aaron Harris, Senior VP of Development for Dutch Bros Coffee
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Dec 13, 2024 Aaron Harris, Senior VP of Development for Dutch Bros Coffee, has a wealth of experience in retail real estate. In this conversation, he discusses the remarkable growth of Dutch Bros, which is on track to exceed 1,000 locations. He shares insights about building brand culture and the significance of community engagement. Additionally, Aaron reminisces about his time in wrestling, contrasting the tough exterior of wrestlers with their authentic selves. Expect wild stories and valuable lessons from his journey!
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Fieldwork over Office Work
- Development jobs, especially in expanding chains, require fieldwork, not office work.
- There's no substitute for experiencing local communities and understanding their dynamics firsthand.
Site Assessment Tips
- Assess a potential site by visiting nearby QSRs and evaluating their condition and upkeep.
- Observe the surrounding parking lot, landscaping, and overall neighborhood pride.
Local Intel Gathering
- Gather local insights by talking to business owners, managers, and even barbers.
- Offer small incentives like gift cards to encourage open conversations.