Party in the Parking Lot - Aaron Harris, Senior VP of Development for Dutch Bros Coffee
The Dirt Dog Pod
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Dutch Bros Coffee: Expanding Horizons
This chapter delves into the impressive growth of Dutch Bros Coffee, which is poised to exceed its goal of 1,000 stores by 2023. It discusses strategic market expansions and the unique customer engagement styles that differentiate Dutch Bros from traditional coffee shops. The chapter also highlights the challenges faced in securing prime locations and the rapid transformation of existing spaces to accommodate their expanding operations.
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