The Real Secret Behind Boutique Firm Growth (Hint: It’s Not Marketing)

13 snips

Nov 4, 2025

Evelyn Ackah, an immigration lawyer and founder of ACA Business Immigration Law, shares her inspiring journey from Ghana to Canada. She discusses how family sacrifice and separation fuel her passion for enabling multi-generational legacies through immigration. Evelyn emphasizes the importance of purpose-driven leadership and creating a strong team culture. She also dives into challenges like racial biases, work-life balance, and the nuances of client-demand trends, all while underscoring the need for continuous learning and adaptability in a changing landscape.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Early Separation Shaped Her Mission

Evelyn described arriving in Canada at five and not meeting her father until the airport, shaping her view on family separation.
That childhood separation motivates her to advise clients to minimize time apart when immigrating.

INSIGHT

Market By Client Need, Not Destination

Evelyn targets clients by need not destination, asking what change they seek rather than selling a country.
She lets prospective clients choose the market and then facilitates the immigration path.

ANECDOTE

Resilience From Childhood Hardship

Evelyn recounted racism in 1970s Vancouver and learning to box from her father as a child for self-protection.
Those experiences created resilience and a drive to solve problems throughout her life.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Watch the YouTube version of this episode HERE.

Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family’s sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration.

Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.

Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.

Listen in to learn more!

3:17 Impact of Family Separation and Sacrifice
6:50 Marketing Immigration Services
15:20 Transition from Corporate Law to Entrepreneurship
18:34 Self-Care and Morning Routine
25:26 Work-Life Balance and Parenting
36:55 Therapy and Parenting Through Trauma
40:31 Business Impact of Immigration Trends
45:51 Financial Planning and Firm Stability
49:35 Managing Lead Influx and Marketing
58:47 Celebrating Success and Team Building
1:00:14 Reflecting on 15 Years in Business
1:03:42 Retirement, Legacy, and Living Fully

Tune in to today’s episode and checkout the full show notes here.

Connect with Evelyn: