Why Change Feels So Hard - And How to Finally Do It

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Sep 25, 2025

Change often feels impossible due to our preference for comfort, but embracing complexity can lead to greater rewards. High performers tackle challenging problems head-on, while others avoid them. By expanding your payoff window and focusing on long-term growth, you can build momentum. Shifting your social preferences can enhance your impact, and embracing the tension of change is crucial for persistence. Identifying hidden preferences that hinder progress is key to unlocking your potential and creating meaningful transformations in your life.

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ADVICE

Raise Your Pace To Win

Pick up your pace beyond comfort to achieve meaningful progress and compound results.
Increase urgency selectively like a coach asking you to kick it up at key pace points.

INSIGHT

Choose Complexity For Greater Reward

High performers seek complex problems instead of hoping everything stays simple.
Solving complexity yields higher rewards and requires systematic thinking.

ANECDOTE

From Writer To Communicator

Brendon shares his writer-to-speaker journey and how purpose forced him into large-scale people work.
He had to overcome introverted preferences to build a team and speak to millions.

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