Motion Hatch: Helping Motion Designers Do Better Business
091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata
Jul 6, 2021
Katie Menzies and Abel Reverter, co-founders of Cabeza Patata, share their journey from freelance motion designers to running a successful studio known for its playful character designs. They discuss how they developed their unique style that attracted major clients like Google and Spotify. With insights on balancing client work and personal projects, they emphasize the importance of effective social media strategies for visibility. They also highlight the value of presenting work as case studies to boost client confidence and the need for consistent creation to refine one's artistic voice.
48:56
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Quick takeaways
- Establishing client budgets from the beginning enhances project understanding and leads to tailored proposals for successful collaborations.
- The evolution of a creative studio often begins with passion projects, where consistent experimentation can lead to professional recognition and demand.
Deep dives
Understanding Client Budgets
Establishing a clear understanding of client budgets is crucial in studio operations. By prompting clients to provide an initial budget figure at the outset, a studio can better gauge the project’s scale and significance. This approach not only prevents misunderstandings about the project's value but also allows for tailored proposals based on the client's financial capacity. Knowing the budget upfront enables the team to engage in meaningful conversations about their services and capabilities, which can lead to more successful collaborations.
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