Motion Hatch: Helping Motion Designers Do Better Business

091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata

Jul 6, 2021

Katie Menzies and Abel Reverter, co-founders of Cabeza Patata, share their journey from freelance motion designers to running a successful studio known for its playful character designs. They discuss how they developed their unique style that attracted major clients like Google and Spotify. With insights on balancing client work and personal projects, they emphasize the importance of effective social media strategies for visibility. They also highlight the value of presenting work as case studies to boost client confidence and the need for consistent creation to refine one's artistic voice.

48:56

Creator website

Episode guests

Abel Reverter

Katie Menzies

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Quick takeaways

Establishing client budgets from the beginning enhances project understanding and leads to tailored proposals for successful collaborations.

The evolution of a creative studio often begins with passion projects, where consistent experimentation can lead to professional recognition and demand.

Deep dives

Understanding Client Budgets

Establishing a clear understanding of client budgets is crucial in studio operations. By prompting clients to provide an initial budget figure at the outset, a studio can better gauge the project’s scale and significance. This approach not only prevents misunderstandings about the project's value but also allows for tailored proposals based on the client's financial capacity. Knowing the budget upfront enables the team to engage in meaningful conversations about their services and capabilities, which can lead to more successful collaborations.

Clarify Budgets to Ensure Alignment

01:30

Cultivate Dual Personas for Success

01:32

Intro

2min

Creative Journeys in Motion Design

15min

Balancing Client Work and Personal Projects

18min

Building a Motion Design Studio Through Digital Presence

4min

Elevating Project Presentation for Client Confidence

2min

Balancing Art and Professionalism in Motion Design

4min

Building Your Motion Design Studio: The Power of Consistent Creation

3min

Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too.

But how did they go about setting up their studio and being hired for their signature style? Find out in our latest episode.

About Cabeza Patata

Katie and Abel were both freelance motion designers and they’re also a couple. Their individual styles of work are very different so they didn’t at first think of joining forces.

They worked together on creative projects in their spare time and things grew organically from there. Before long, they started to think of themselves as a studio and the name, Cabeza Patata came along, as did their website.

Abel says that working freelance allowed them both to differentiate between the kinds of work they would do for clients on a freelance basis, compared to the kind of work they wanted to create as a studio.

Read the full shownotes here.

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