Katie Menzies and Abel Reverter, co-founders of Cabeza Patata, share their journey from freelance motion designers to running a successful studio known for its playful character designs. They discuss how they developed their unique style that attracted major clients like Google and Spotify. With insights on balancing client work and personal projects, they emphasize the importance of effective social media strategies for visibility. They also highlight the value of presenting work as case studies to boost client confidence and the need for consistent creation to refine one's artistic voice.