Business Daily Lapland: The world’s biggest Christmas economy?
6 snips
Dec 18, 2024 Sanna Kärkkäinen, CEO of Visit Rovaniemi, shares her insights on how Lapland became the global hub for Christmas tourism. She discusses the region’s fascinating evolution as the official home of Father Christmas, highlighting its booming economic impact and the unique experiences that attract visitors. Kärkkäinen emphasizes the emotional connections formed during these festive visits and the importance of sustainable practices to balance tourist influx with local community needs.
AI Snips
Chapters
Transcript
Episode notes
Santa's Move to Rovaniemi
- In 1927, a Finnish radio host claimed Santa's home was in Korvatunturi.
- Santa later 'moved' to Rovaniemi for easier access, sparking Lapland's Christmas tourism.
Lapland's December Tourism Boom
- Lapland's dark December, with limited daylight, ironically brightens its economy.
- Half a million foreign visitors boosted the region's economy last December.
Rovaneimi's Tourism Growth
- Rovaneimi, the heart of Finland's Christmas industry, attracts thousands yearly.
- Norwegian Air adds direct flights from London and Munich, showing growing demand.