Lapland: The world’s biggest Christmas economy?
Business Daily
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Lapland: The Christmas Capital
This chapter delves into Lapland's evolution into a global Christmas tourism hotspot, tracing its origins from a 1927 radio host's promotion of Santa's home. It highlights key developments such as the establishment of the Santa Claus Village in Rovaniemi, the surge in international visitors, and the economic benefits brought to the local community. Personal accounts from tourists and insights from local businesses illustrate the enchanting atmosphere and unique experiences that attract so many to this winter wonderland.
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