Sanna Kärkkäinen
CEO of Visit Rovaniemi, the city's tourist board, providing insights into Lapland's tourism.
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Dec 18, 2024 • 17min
Lapland: The world’s biggest Christmas economy?
Sanna Kärkkäinen, CEO of Visit Rovaniemi, shares her insights on how Lapland became the global hub for Christmas tourism. She discusses the region’s fascinating evolution as the official home of Father Christmas, highlighting its booming economic impact and the unique experiences that attract visitors. Kärkkäinen emphasizes the emotional connections formed during these festive visits and the importance of sustainable practices to balance tourist influx with local community needs.
