The StoryBrand Podcast #53: Why Your Nonprofit Isn't Getting Attention (And How to Fix It)
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Jan 5, 2026 
Scott Harrison, founder of Charity: Water and a pioneer in transparent giving, shares insights on engaging donors in a crowded market. He discusses the importance of a clear message to inspire action and how he raised over $1 billion by turning birthdays into fundraisers. Scott emphasizes the need for trust through a 100% donations model and detailed donor tracking. He also explores innovative storytelling techniques, including sensory experiences and creative formats, ultimately advocating for simplicity and clarity in nonprofit messaging.
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Guarantee And Prove Where Donations Go
- Separate public donations from overhead so donors trust that 100% of their gift funds the program.
- Track and prove each donation's impact with technology to increase giving and retention.
Bootstrapping The 100% Model From Two Bank Accounts
- Scott returned from Liberia and found donors distrusted charities, so he split overhead funding from public donations.
- He opened two bank accounts and promised 100% public donations fund water projects.
Donating Birthdays Started As A Party Hack
- Scott tested donating his 32nd birthday by asking for his age in dollars and promising proof of impact.
- That birthday ask raised $60,000 and seeded a global birthday fundraising movement.
