Problem Solvers How to Build Your Authority on LinkedIn, with LinkedIn's Exec Editor
4 snips
Jun 9, 2025 Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, shares her wealth of knowledge on personal branding. She discusses how to create authentic content that fosters real connections and builds trust on LinkedIn. Laura debunks common myths and reveals the best times to post for maximum engagement. She emphasizes the importance of authenticity and active interaction, offering practical strategies to develop a professional persona. Plus, learn how to make your content stand out in a crowded digital landscape.
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Personal Branding's Core Insight
- Building a personal brand means becoming unique and singular to be the preferred choice.
- LinkedIn is the most effective platform to clarify and express your professional purpose to build trust and opportunities.
Authenticity Over Business Brands
- People connect with the person behind a business more than the business itself.
- Authenticity on LinkedIn drives higher engagement than company pages.
Start With Profile and Content Pillars
- Update your LinkedIn profile and craft a compelling headline reflecting your expertise.
- Use three content pillars: what you do, your subject expertise, and personal/work-life balance insights.