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Laura Lorenzetti
Senior Director and Executive Editor at LinkedIn News, leading a team of 150 journalists, editors, and community managers. An expert on content creation and personal branding on LinkedIn.
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11 snips
Jun 9, 2025
• 46min
How to Build Your Authority on LinkedIn, with LinkedIn's Exec Editor
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Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, shares her wealth of knowledge on personal branding. She discusses how to create authentic content that fosters real connections and builds trust on LinkedIn. Laura debunks common myths and reveals the best times to post for maximum engagement. She emphasizes the importance of authenticity and active interaction, offering practical strategies to develop a professional persona. Plus, learn how to make your content stand out in a crowded digital landscape.
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