How to Build Your Authority on LinkedIn, with LinkedIn's Exec Editor
Problem Solvers
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Building Trust and Authenticity on LinkedIn
This chapter emphasizes the significance of authenticity and trust in establishing a personal brand on LinkedIn. It discusses strategies for consistently sharing meaningful content to engage followers and improve authority, focusing on audience quality over quantity. Practical advice is provided on defining a personal brand and crafting content that resonates with a specific target audience, highlighting the key pillars of expertise and personal insights.
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