The Effective Statistician - in association with PSI
Why you sometimes need to put your marketing hat on
Mar 1, 2024
Learn how marketing can help bridge the gap between complex data and real-world impact, focusing on listening to audience needs and preferences. Understand your stakeholders' expectations to build trust. Use competition as motivation to innovate. Embrace marketing to elevate your statistical prowess and impact on the world.
21:29
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Quick takeaways
- Effective communication in marketing is about listening to audience needs and preferences.
- Building trust with stakeholders by meeting or exceeding expectations is crucial for credibility and impact.
Deep dives
Understanding Marketing Beyond Advertisements
Marketing goes beyond advertisements and involves understanding stakeholders' needs, pain points, and constraints. It emphasizes listening and segmenting markets based on varying preferences, high quality, speed, or other factors. Competitive insights are crucial, identifying not only direct competition but also other services meeting stakeholders' needs. Building trust and earning attention are key, as is creating products tailored to customers' needs, not finding customers for existing products.
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