The Effective Statistician - in association with PSI cover image

Why you sometimes need to put your marketing hat on

The Effective Statistician - in association with PSI

CHAPTER

Positioning and Trust in Business Success

This chapter delves into the crucial aspects of defining and communicating competitive positions effectively, emphasizing trust-building with customers to create value. It also stresses the importance of offering products that meet customer needs and standing out through remarkable products and strong branding.

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