
Why you sometimes need to put your marketing hat on
The Effective Statistician - in association with PSI
The Significance of Competitive Insights for Statisticians in Marketing
This chapter emphasizes the significance of competitive insights in statistics, urging statisticians to recognize and understand their competition even if they hold a dominant position. It underscores the importance of catering to stakeholders' needs beyond data access exclusivity and acknowledges the presence of similar services from others at varying quality and cost levels.
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