The Effective Statistician - in association with PSI cover image

Why you sometimes need to put your marketing hat on

The Effective Statistician - in association with PSI

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The Significance of Competitive Insights for Statisticians in Marketing

This chapter emphasizes the significance of competitive insights in statistics, urging statisticians to recognize and understand their competition even if they hold a dominant position. It underscores the importance of catering to stakeholders' needs beyond data access exclusivity and acknowledges the presence of similar services from others at varying quality and cost levels.

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