The Futur with Chris Do The Courage to Be Unapologetically Yourself w/ Jodie Cook | Ep 374
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Aug 23, 2025 
Jodie Cook, an entrepreneur and author who transitioned from running a social media agency to focusing on coaching, dives into the complexities of identity and societal expectations. She and Chris Do discuss the impact of schools and parental expectations on self-worth. They emphasize the difference between praise and gratitude in relationships, and the dangers of living for weekends as a sign of misalignment. Jodie shares practical strategies for embracing authenticity and silencing external judgments, inspiring listeners to unapologetically own their stories.
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School Trains Conformity
- School and peer pressure train conformity and make difference risky.
- That early conditioning pushes many people to prioritize fitting in over being themselves.
Belonging Feels Like Safety
- Lack of social safety makes belonging feel like survival, so we conform.
- Moving between environments can fragment identity and increase reliance on group acceptance.
Parenting Imposes Conditional Values
- Parental reward and punishment shapes children's value systems, often unintentionally.
- Parents project missed opportunities, which can turn love into conditional prompts to achieve.
