Social Media Marketing Talk Show
TikTok Updates: Incentivized Video, Shoppable Posts, and More
Feb 5, 2024
Social media expert Keenya Kelly joins the podcast to discuss the latest TikTok updates, such as incentivized video, shoppable posts, and the impact of Universal Music Group's removal of music. They also explore the implications of TikTok's accessibility update on marketing strategies and the potential for longer landscape videos on the platform.
21:15
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Quick takeaways
- Universal Music Group removed their music from TikTok, leading to muted videos and user notifications.
- TikTok's new AI Song feature allows users to generate custom music, while landscape videos offer increased visibility and content options.
Deep dives
TikTok Music Removal: Universal Music Group
Universal Music Group decided to remove all music associated with their company from the TikTok platform due to a failed negotiation on compensation. As a result, any video on TikTok that had music associated with Universal has been muted and TikTok is notifying users to change the sound or use a different song.
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