TikTok Updates: Incentivized Video, Shoppable Posts, and More
Social Media Marketing Talk Show
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TikTok Testing 30-Minute Horizontal Videos
The chapter discusses TikTok encouraging creators to post landscape videos and testing longer content like on YouTube. It also covers changes to TikTok's creative center, new tracking capabilities for partners, targeted ads, TikTok shopping growth, influencer strategy, shoppable posts, and potential shopping feature implementation.
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