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Build your brand on LinkedIn (without being unbearable)
Nov 14, 2023
Join Meagan Loyst, a LinkedIn 'Top Voice', and tech industry expert Hannah Murphy as they discuss how individuals can navigate building their brand on LinkedIn without being unbearable. They delve into the evolution of LinkedIn, the dos and don'ts of sharing on the platform, and the lessons to learn from power users. Listen in to learn valuable insights for enhancing your presence on LinkedIn.
15:43
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Quick takeaways
- LinkedIn allows younger professionals to share personal aspects alongside their professional achievements, fostering authenticity and engagement.
- The rise of influencers on LinkedIn has contributed to the platform's appeal, providing a space for sophisticated debates and professional discussions.
Deep dives
LinkedIn's Appeal to Younger Generations
LinkedIn has become an attractive platform for younger professionals, offering an opportunity for them to talk about topics that pertain to their generation. With fewer younger voices on LinkedIn, younger individuals have found a space to discuss subjects that older generations are interested in hearing about. The platform's investment in creators through initiatives like the Creator Accelerator program has fostered a deeper sense of community. Moreover, LinkedIn's professional nature has not deterred younger users from sharing more about themselves, blurring the line between their personal and professional lives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode