Strategies for Building an Audience on Social Media Platforms

LinkedIn started life as a simple jobs site. Now, it’s something far more complex, with influencers vying for attention, and tech bros spinning improbable yarns about how hard they work. How can ordinary people get better at using the site without becoming bores? How much is it acceptable to share about yourself on LinkedIn? And what can we learn from the site’s power users? Isabel Berwick speaks to Meagan Loyst – a LinkedIn “Top Voice” – to find out. Later, Isabel speaks to Hannah Murphy, an FT reporter who covers social media, to learn more about the way LinkedIn has changed – and what might happen next.

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Presented by Isabel Berwick, produced by Mischa Frankl-Duval, mixed by Simon Panayi. The executive producer is Manuela Saragosa. Cheryl Brumley is the FT’s head of audio.

Read a transcript of this episode on FT.com

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