The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
392: DoControl: A Founder's Lessons on Validating & Selling Your SaaS - with Adam Gavish
Apr 11, 2024
Adam Gavish, Co-founder of DoControl, discusses validating and selling SaaS, emphasizing customer interviews and differentiation. He shares insights on a SaaS security solution for data protection. The podcast reveals the origin story and scale of the business, challenges faced, and the journey from problem validation to customer acquisition in cybersecurity. Adam emphasizes authentic conversations in sales and the evolving dynamics of sales in the security space.
47:05
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Quick takeaways
- Extensive validation through interviews helps shape SaaS solution based on market pain points.
- Differentiation in cybersecurity market achieved by highlighting unique value proposition and tailored solutions.
Deep dives
Validation Through Extensive Customer Interviews
The founders of DuControl, Adam and his partner, extensively validated their business idea by conducting over 50 interviews with security professionals to understand the pain points in the market. Through these interviews, they discovered a common problem and gained insights to shape their solution.
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