392: DoControl: A Founder's Lessons on Validating & Selling Your SaaS - with Adam Gavish

Adam Gavish, Co-founder of DoControl, discusses validating and selling SaaS, emphasizing customer interviews and differentiation. He shares insights on a SaaS security solution for data protection. The podcast reveals the origin story and scale of the business, challenges faced, and the journey from problem validation to customer acquisition in cybersecurity. Adam emphasizes authentic conversations in sales and the evolving dynamics of sales in the security space.