Shopify Masters
How a DIYer Created a Global Candle Brand
Apr 15, 2025
Kristen Pumphrey, the creative mind behind P.F. Candle Co., shares her inspiring journey from DIY candle maker to global brand leader. She discusses the challenges of crafting unique scents and fulfilling large retail orders, highlighting her entrepreneurial resilience. Kristen also dives into effective marketing strategies, emphasizing the power of organic social media and partnerships with notable retailers like CB2. She reflects on lessons learned from licensing deals and the impact of the pandemic, while teasing exciting future collaborations.
28:33
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Quick takeaways
- Kristen Pumphrey's journey emphasizes resilience and adaptability, highlighting that entrepreneurial success often includes overcoming significant challenges over time.
- The brand's focus on unisex candles and understanding market needs led to significant growth in its male customer base and product diversification.
Deep dives
The Origins of PF Candle
Kristen Pumphrey's journey with PF Candle began in her apartment, where she started making handmade candles at a young age. Initially, she experimented with various crafts, including buttons and pillows, before transitioning to candle making as Etsy gained popularity. Over the years, she navigated a challenging phase of stagnation, feeling stuck for five years before finding success with her candle brand. It reflects the importance of resilience and adaptability in the entrepreneurial journey, emphasizing that success does not come in a straight line.
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