The Peel with Turner Novak Startup Marketing Masterclass: How OpenPhone Grew to 100k Customers | Daryna Kulya
Oct 31, 2024
Daryna Kulya, Co-founder of OpenPhone and a startup marketing expert, shares her journey from Ukraine to building a successful business phone solution. She discusses innovative customer acquisition strategies using platforms like Facebook Groups and Reddit. Daryna emphasizes the importance of founder-led content and effective design in scaling to over 100k users. She also navigates the transition from free trials to paid models and the impactful role of customer feedback in developing their service.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Intro
00:00 • 2min
Building Trust and Effective Communication
01:33 • 11min
From Ukraine to OpenPhone: A Journey of Innovation
12:59 • 9min
From Simple Solution to Versatile Tool
22:20 • 16min
From Free to Fee: A Startup's Evolution
38:18 • 16min
Harnessing Customer Feedback
53:48 • 3min
Leveraging Cold Emailing for Customer Acquisition
57:08 • 3min
Crafting Connections with Ideal Customers
59:45 • 14min
Navigating Growth Amidst COVID-19
01:13:47 • 9min
Crafting Unique Content Strategies for SEO Success
01:22:53 • 2min
Navigating Content Creation Challenges
01:24:54 • 5min
The Power of Design in Growth Strategy
01:29:55 • 4min
The Importance of Design in Customer Communication Products
01:34:11 • 3min