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How to Get People Lining Up To Do Business With You with Daniel Priestley

Apr 18, 2023

Daniel Priestley, entrepreneur and best-selling author, discusses his book 'Oversubscribed' and how to drive demand for your service. He talks about getting signaled interest before making sales, defining demand and supply tension, the importance of connection, setting boundaries, launching a course, and using online assessments to drive sales.

01:28:43

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Episode guests

Daniel Priestley

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Quick takeaways

Creating demand and supply tension through signaling interest and showcasing limited availability drives people to want to buy from you.

Celebrating the success stories of your clients through testimonials and case studies establishes credibility and attracts more people who aspire to achieve similar success.

Displaying with or without you energy by exuding confidence and value creates a sense of exclusivity and desirability, making people more eager to work with or purchase from you.

Deep dives

Building Demand and Supply Tension

To increase demand for your products or services, you should focus on creating demand and supply tension. This involves signaling to your audience that there is limited availability or a waiting list for your offerings. By using strategies such as signaling interest, collecting signals, and showcasing demand, you can create a sense of urgency and exclusivity that drives people to want to buy from you. Genuine demand and supply tension sets the price and eliminates competition, as people are more inclined to buy what others are already buying.

The Opposite of Competition

01:20

The Seven Habits of Highly Effective People

01:20

How ScoreApp Made Coaching More Workable

01:20

Rules for Being a Coach

01:20

Introduction

4min

McDonald's Memories and Transferable Skills

17min

Creating Demand and Supply Tension

26min

Reaching Out to a Coach and Their Unconventional Availability Rules

3min

Setting Boundaries and 'With or Without You' Energy

5min

Launching a Course and Building a Supportive Community

27min

The Power of a Nice Journal and Pen: Creating Rituals and Mindset Shifts

3min

Using Online Assessments to Drive Sales and Coaching Clients

4min

This week’s guest is Daniel Priestley. He is an entrepreneur, best-selling author, and international speaker. He has built successful multi-million-dollar businesses in Australia, the UK, and Singapore. He is also the co-founder of Dent Global, one of the world’s top business accelerators for entrepreneurs and leaders to stand out and scale.

In today’s episode, we are going to talk about Daniel’s book "Oversubscribed: How to Get People Lining Up to Do Business with You", and his proven real-world methods that will help you drive demand for your service and increase your business.

We explore the idea of getting signaled interest before making sales. We look at examples like Elon Musk's pre-order system for the cybertruck and how collecting signals from the market can lead to funding and eventually sales. We discuss how coaches can use signal collection to determine the number of clients they can take on and avoid having to haggle for sales.

[08.00] Increasing value – Starting the conversation, Daniel shares how, in general, an oversubscribed business can use boundaries to increase value and overall revenue.

[17.12] Signaled interest - Getting signaled interest before selling is key. By getting signals first, businesses can raise funds and ultimately make sales effectively.

[21.30] Demand and supply tension – Daniel defines demand and supply tension and explains why businesses are building their demand and supply tension.

[28.11] Connection – If there's a high degree of connection, there’s no competition. If there is a low degree of competition, there is competition.

[38.20] Building rare – We talk about the beauty of building something rare instead of in-demand jobs.

[50.04] With or without you – Daniel defines with or without you energy and the beauty of being genuine.

[01.05.09] Ecosystems – Daniel shares what a high-performing ecosystem looks like and how individuals, solopreneurs, entrepreneurs, or companies tear it apart.

[01.09:42] Sharing ideas – Ideas are not valuable, implementation and transformation are. People should share ideas freely and charge for the implementation and transformation. Becoming a spotlight is better than chasing the spotlight.

[01.14.14] Google Search – A Google search can make or break a potential deal or partnership; positive search results can lead to great opportunities, while negative or nonexistent results can result in missed chances.

Connect with Daniel

Website - danielpriestley.com/

Instagram - instagram.com/danielpriestley/

LinkedIn - linkedin.com/in/danielpriestley/

Twitter - twitter.com/DanielPriestley

Resources

Books by Daniel:

Oversubscribed: How to Get People Lining Up to Do Business with You

Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works

Key Person of Influence: The Five-Step Method to become one of the most highly valued and highly paid people in your industry

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

Book by Trevor G. Blake
Three Simple Steps: A Map to Success in Business and Life