Let's Talk Loyalty #611: Building Loyalty: Bupa Global's Life Rewards with Rob Harker
5 snips
Nov 6, 2024 Rob Harker, Head of Customer Loyalty at Bupa Global, brings a wealth of experience from various industries, including airlines and hotels. In this discussion, he delves into the innovative 'Life Rewards' program, launched to enhance customer loyalty and value perception. Harker explains the importance of a tiered structure and partnerships that create meaningful rewards. He also emphasizes leveraging member data for personalized engagement, ensuring long-term loyalty, and tackling current economic challenges with effective loyalty strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Unlocking Loyalty: Insights and Strategies
02:03 • 8min
Exploring Bupa's Life Rewards Program
09:52 • 5min
Understanding Membership Tiers: The Value of Customer Tenure in Loyalty Programs
14:42 • 2min
The Impact of Life Rewards on Member Loyalty and Savings
17:10 • 5min
Building Loyalty: Strategies for Member Engagement
22:20 • 17min
Insights and Evolution in Loyalty Programs
38:53 • 2min