Rob Harker

Rob Harker, Head of Customer Loyalty at Bupa Global, brings a wealth of experience from various industries, including airlines and hotels. In this discussion, he delves into the innovative 'Life Rewards' program, launched to enhance customer loyalty and value perception. Harker explains the importance of a tiered structure and partnerships that create meaningful rewards. He also emphasizes leveraging member data for personalized engagement, ensuring long-term loyalty, and tackling current economic challenges with effective loyalty strategies.