#611: Building Loyalty: Bupa Global's Life Rewards with Rob Harker
Let's Talk Loyalty
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Building Loyalty: Strategies for Member Engagement
This chapter focuses on the creation of a dedicated loyalty squad within a company to integrate loyalty principles across various functions. It discusses the importance of leveraging member data for enhanced customer engagement, retention, and the successful promotion of products and services. The narrative emphasizes the need for tailored communication strategies and the pivotal role of frontline teams in fostering genuine relationships with members.
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