The Modern Retail Podcast Dr. Squatch gets bought, Parachute store closures & a mid-year check in on 2025's biggest stories
Jun 28, 2025
This week, exciting developments in retail take center stage. Unilever’s massive acquisition of Dr. Squatch signals a shift in the men’s grooming sector. Meanwhile, DTC brand Parachute closes most of its stores to concentrate on e-commerce. The discussion also highlights changing consumer behavior, with deal-seeking shoppers and emerging retail trends impacting sales strategies. Plus, the challenges of navigating boycotts and tariffs reveal the complexities brands face in a rapidly evolving market.
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Men's Personal Care Growth
- Unilever's acquisition of Dr. Squatch signals growing opportunity in men's personal care.
- The brand's targeted marketing and natural product focus attracted a $1.5 billion deal.
Prioritize Store Location Strategy
- Prioritize location strategy before opening physical stores.
- Poor real estate choices can make brick-and-mortar investments unprofitable for DTC brands.
Prime Day's Industry Impact
- Prime Day has expanded into a multi-retailer, multi-day summer sales event.
- Competitors like Walmart, Target, and Best Buy extend sales to compete with Amazon and capture deal-hungry shoppers.