Navigating Promotional Strategies and Customer Expectations

On this week's Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho begin with a rundown of this week's news. Kicking things off is an analysis of Unilever's $1.5 billion acquisition of men's personal care brand Dr. Squatch. Next is a look at DTC bedding brand Parachute closing the majority of its stores to refocus on e-commerce and core products. Finally, a roundup of all the sales retailers are launching to compete with Prime Day(s), including deals from Walmart, Target, Best Buy, and Kohl's.

Then for this week’s featured segment (20:58), they get into some of the biggest forces shaping retail this year. There's a number of external factors impacting brands, and so many changing consumer behaviors that have led to a challenging environment, with May spending figures showing a slowdown and declining consumer confidence. Daniels and Barkho get into the trends shaping this environment like the deal-hungry shoppers, boycotts and -- of course -- tariff policy.