Understanding the Customer

Product teams often exhibit a disconnect from their customers, with some developers lacking interest in customer feedback and needs. This mindset can hinder the team's ability to create effective solutions and prioritize customer satisfaction. It is essential for teams to engage directly with customers, recognizing them by name and understanding their specific issues to develop innovative ideas. Fostering a culture where developers take pride in their work and actively seek customer input can greatly enhance the relationship between the team and its customers.