Overcoming Limiting Beliefs to Enhance Customer Connections

Connect Teams to Customers and Avoid the Mistake of Backlog Fixation

1. Product team members couldn’t care less about the customer.
2. Product teams need to stay focused on the work.
3. Only the product manager should perform discovery with the customer.
4. The product team can’t connect from a different time zone.
5. Product team members are incapable.
6. There are too many customers for the team to cover.
7. This will bother customers.
8. The backlog is much easier to follow than a customer’s whims.

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