The GaryVee Audio Experience The Growth Artists | Coffee & Commerce Episode 16
Aug 10, 2020
Alex Back, co-founder and CEO of Apartment 2B, shares insights on navigating the complexities of e-commerce within the online furniture space. Nate Champion, Chief Growth Officer at VaynerMedia, discusses strategies for transitioning local businesses online, emphasizing agility in marketing and customer acquisition. The duo dives into the critical importance of customer retention, data literacy for marketing success, and the delicate balance between product performance and marketing strategies. Their conversation highlights the dynamic and evolving landscape of e-commerce today.
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Experience Matters
- Experience in business provides valuable pattern recognition for handling challenges.
- This allows for quicker, more effective decision-making in times of crisis.
Recession Opportunity
- Apartment 2B was founded after the 2008 recession, capitalizing on people downsizing.
- This initial challenge became an opportunity as demand for apartments grew.
Start Local, Expand Nationally
- Start small and local, focusing on one market before expanding nationally.
- Leverage local influencers, publications, and events for initial growth.