Alex Back, co-founder and CEO of Apartment 2B, shares insights on navigating the complexities of e-commerce within the online furniture space. Nate Champion, Chief Growth Officer at VaynerMedia, discusses strategies for transitioning local businesses online, emphasizing agility in marketing and customer acquisition. The duo dives into the critical importance of customer retention, data literacy for marketing success, and the delicate balance between product performance and marketing strategies. Their conversation highlights the dynamic and evolving landscape of e-commerce today.
