Young and Profiting (YAP) with Hala Taha

YAPClassic: Robert Cialdini, The Godfather of Influence and Persuasion Reveals All

Aug 16, 2024

Robert Cialdini, the 'Godfather of Influence' and renowned social psychologist, dives into the art of persuasion that shapes human behavior. He reveals the 7 universal principles of persuasion essential for elevating influence, emphasizing ethical considerations. Topics include the power of reciprocity in relationships, how kindness boosts employee retention, and the effects of social proof in marketing. Cialdini also shares insights on leveraging authority, likability, and consistency to enhance negotiations and build trust.

53:25

Episode guests

Robert Cialdini

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Episode notes

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Quick takeaways

Understanding the principle of reciprocity reveals that initiating generous acts can lead to increased compliance and positive business outcomes.

Building rapport and likability through shared identities significantly enhances persuasive efforts and fosters mutually beneficial agreements.

Deep dives

The Power of Reciprocity

Reciprocity is a foundational principle of influence where individuals feel compelled to return favors. This principle is universal across cultures; people are taught from a young age the importance of not only receiving but also giving back when someone does something for them. In a practical example, a study showed that children who received a balloon in a McDonald's restaurant were more likely to lead their parents to purchase 25% more food when given the balloon upon entry. This illustrates how initiating a generous act can foster a sense of obligation that positively affects business outcomes.

Intro

3min

The Journey to Understanding Influence

4min

The Power of Reciprocity in Decision Making

12min

Navigating Finances and Hiring in Entrepreneurship

5min

The Power of Reciprocity in Employee Retention

14min

Exploring Likability and the Halo Effect in Relationships

2min

Enhancing Influence and Leveraging Business Tools

4min

The Power of Social Identification

10min

Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence.

Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a cornerstone in understanding human behavior, with over five million copies sold worldwide.

In this episode, Hala and Robert will discuss:

- The ethics of persuasion

- The 7 principles of persuasion

- Why it’s a mistake to downplay your favors

- How kindness retains employees

- Leveraging the “liking principle” in sales

- Being IN authority vs. AN authority

- How to drive success using reciprocity

- Leveraging consistency to align others with your goals

- The key to increasing negotiation success

- Social proof as your marketing weapon

- Mastering ethical influence without losing trust

- And other topics…

Robert Cialdini is a Wall Street Journal and New York Times bestselling author, speaker, professor, and social psychologist who specializes in the science of influence. His book, Influence, has sold over five million copies and has been translated into more than 30 languages. Frequently regarded as “The Godfather of Influence,” Robert’s principles of persuasion are now essential tools for leaders and marketers worldwide. He has held academic positions at Arizona State University, Stanford, and the University of California, Santa Cruz. His contributions have earned him a spot on Fortune’s “75 Smartest Business Books” list.

Connect with Robert:

Robert’s Website: https://www.robertcialdinibf.com/

Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/

Robert’s Twitter: https://twitter.com/RobertCialdini

Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/

Robert’s Facebook: https://www.facebook.com/robert.cialdini

Resources Mentioned:

Robert’s Book, Influence: The Psychology of Persuasion https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/

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