Freakonomics Radio 521. I’m Your Biggest Fan!
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Nov 3, 2022 
Morgan Levy, a senior producer and Formula One enthusiast, joins psychologist Jay Van Bevel to explore the complexities of fandom. They dive into how fandom shapes identity and community, using Lewis Hamilton's impact in Formula One as a key example. The discussion shifts to the parallels between sports and politics, highlighting the toxic nature of political fandom in America. They unravel how marketing strategies build exclusive communities and the moral polarization in contemporary politics, making connections that are as thrilling as a race on the track.
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Hamilton's Evolution
- Morgan Levy admires Lewis Hamilton's evolution from dominant driver to gracious icon.
- She enjoys watching his strategic races and bold moves, even in a frustrating season.
Benefits of Fandom
- Fandom provides connection, status, and distinctiveness, fulfilling various social needs.
- It allows individuals to connect with others and differentiate themselves.
Biased Fan Perception
- A 1951 Dartmouth-Princeton football game study revealed biased fan perception.
- Students from both schools remembered the game differently, even with video evidence.