Freakonomics Radio cover image

521. I’m Your Biggest Fan!

Freakonomics Radio

00:00

Identity and Belonging in Marketing and Politics

This chapter examines Apple's psychological marketing strategies that build community and exclusivity among users, utilizing iconic campaigns to highlight individuality. It further explores the dynamics of political fandom in America, drawing parallels to brand loyalty while discussing the implications for democratic processes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app