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The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with LinkedIn Ad Chief Russell Glass
Jan 2, 2017
Explore LinkedIn's transition to audience-based marketing, advertising products like Sponsored Content and InMail, marketing strategies with Mercedes as an example, and the innovation and impressions of German cities in digital advertising industry.
24:17
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Quick takeaways
- LinkedIn's sponsored content drives revenue growth by targeting both B2B and high consideration B2C audiences.
- LinkedIn focuses on delivering relevant ads to combat ad blocking and prioritizes targeted, valuable content for users.
Deep dives
Russ Glass's Journey with LinkedIn and Bizzo
Russ Glass joined LinkedIn in August 2014 through an acquisition of his company, Bizzo, a business audience marketing platform that focused on audience-based marketing. Bizzo's platform aggregated business data from thousands of partners to help marketers reach the right business audience. LinkedIn's interest in Bizzo led to a partnership, eventually resulting in Russ becoming the VP of Products for LinkedIn Marketing Solutions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode