The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover image

with LinkedIn Ad Chief Russell Glass

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

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LinkedIn Marketing Strategies and Global Advertising Trends

This chapter explores how marketers on LinkedIn are creating relevant content experiences, using Mercedes as an example. It discusses the structure of LinkedIn's advertising team and the platform's global reach, focusing on the German market. The conversation delves into the dynamics of advertising strategies, emphasizing programmatic approaches and the evolving landscape of ad products.

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