This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Do Trump's Policies Help Content Marketers? (477)
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Apr 25, 2025 Political tensions are reshaping content marketing as companies focus inward amid tariffs. A verdict against Google disrupts their ad monopoly, sparking predictions for the future of advertising. There's a playful debate around wealth inequality and online privacy, particularly regarding cookies. The hosts also dish on pop culture and sports, injecting humor into serious topics. Trust in media is under scrutiny, raising questions for marketers on content strategies in a skeptical landscape.
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Google's Ad Monopoly Battle
- Google's dominance in online advertising has been legally challenged for monopolistic practices in niche ad server markets.
- A likely outcome is Google divesting part of its ad network, impacting programmatic ad networks and publishers financially.
Tariffs Shift Marketing Budgets
- Tariffs and uncertainty are causing marketing budgets to hold back, reducing hires and new initiatives.
- Advertisers are shifting spend towards owned media, internal communications, and organic content, benefiting content marketers.
Be Creative with Content Deals
- Creators and marketers should negotiate different content deal terms instead of following traditional models.
- Asking for ownership rights, time-limited licenses, or revenue shares can create more beneficial agreements.