This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Do Trump's Policies Help Content Marketers? (477)
Apr 25, 2025
Political tensions are reshaping content marketing as companies focus inward amid tariffs. A verdict against Google disrupts their ad monopoly, sparking predictions for the future of advertising. There's a playful debate around wealth inequality and online privacy, particularly regarding cookies. The hosts also dish on pop culture and sports, injecting humor into serious topics. Trust in media is under scrutiny, raising questions for marketers on content strategies in a skeptical landscape.
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Quick takeaways
- The impact of Trump's tariffs on the advertising market is pushing companies to focus on internal strategies and owned media.
- Google's recent antitrust ruling raises significant questions about fair competition in the digital advertising landscape for smaller entities.
Deep dives
Concerns Over America's Birth Rate
The discussion centers around the declining birth rate in America, raising concerns about its implications for the future. The government's proposed solution includes offering financial incentives, such as $5,000 bonuses for new parents. However, this amount is deemed insufficient, as the actual cost of having a child is typically much higher than the proposed incentive. Critics argue that simply encouraging childbirth does not address larger issues like healthcare, education, and adequate support systems for families.
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