This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Do Trump's Policies Help Content Marketers? (477)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Google's Ad Monopoly Under Fire

This chapter examines a federal court ruling that found Google in violation of U.S. antitrust laws concerning its dominance in online advertising. The discussion highlights the ruling's potential repercussions, including the need for Google to divest parts of its ad business and how this might reshape ad strategies for publishers. Additionally, the chapter reflects on the impacts of political and economic factors on marketing budgets and advertising market dynamics amidst uncertainty.

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