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The Game w/ Alex Hormozi
The #1 Persuasion Hack That Can Make You Millions | Ep 639
Nov 30, 2023
12:51
Snipd AI
This podcast explores the power of conviction in sales, highlighting the importance of genuine belief in boosting performance. It discusses the role of testimonials and reviews in building trust and conviction and emphasizes the significance of salespeople truly believing in their products. The podcast also explores the impact of bridging the gap between personal gain and helping the customer in persuasion.
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Quick takeaways
- Genuine belief and conviction in the product enhance salespeople's ability to close deals and transfer their belief to prospects, overcoming doubts.
- Sales success requires instilling and nurturing conviction within the sales team to reignite purpose and motivation, ultimately enhancing sales performance.
Deep dives
Increasing Conviction and Belief in the Product
Salespeople's ability to close deals can be enhanced when they have genuine belief and conviction in the product they are selling. Having a well-crafted sales script is not sufficient if the salesperson does not truly believe in the product's value. By emphasizing the importance of conviction, sales teams can transfer their belief to prospects and overcome doubts. Training alone cannot fix a decline in sales performance; it is crucial to maintain and increase conviction. This can be achieved through a structured process that involves regular interaction between customer success and sales teams, sharing wins, testimonials, and customer stories.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode